The minds behind
your growth.
Marketplace operators with proven track records and deep channel knowledge.
Book Your Free Consultation200+ small and medium-sized brands
Generated over $100M in revenue in 15+ categories.
What we've built together
Meet the Co-founders
Three operators who've spent years inside the Amazon machine — building brands, running ads and doing what actually moves the needle.
Usama Nouman
Co-founder & CEO
Co-founder at SellerXcel, focused on building scalable Amazon growth strategies for brands. Usama leads overall strategy, client relationships and the systems that keep execution consistent across every engagement.
Hammad Ateeq
Co-founder & Head of Advertising
Co-founder at SellerXcel, leading execution across Amazon operations, optimization and performance. Hammad understands ad spend at a granular level — from keyword targeting and bid logic to campaign architecture that scales without losing profitability.
Farhan Naseer
Co-founder & Creative Director
Co-founder at SellerXcel, driving client strategy and long-term marketplace growth. Farhan leads the creative and brand side — from A+ content and storefront builds to full listing image sets.
Ready to work with us?
Book a free call and let's see how we can help your brand grow on Amazon.
Just Clarity & Simplicity. No Fluff.
A streamlined system designed to help you grow.
Audit & Research
We identify what's limiting growth, where the opportunities are, and what competitors are doing better.
Clear Execution Plan
We turn insights into a focused execution plan built around the highest-impact priorities.
Execution & Implementation
We improve the areas that directly influence visibility, conversion, and profitability.
Refinement & Expansion
Continuous refinement, scaling, and expansion driven by real performance data.
What you get
A Strategic Growth Partner
Built to drive growth on Amazon
Full-Funnel Execution
From ranking & traffic acquisition to conversion optimization
Transparency
We make sure you know what's going on at every stage.
Predictability & Simplicity
No surprises, no hidden costs. Just clarity.
See what our customers are saying about us
“SellerXcel helped us completely restructure our listings and PPC strategy. Our conversion rate improved significantly within the first few months.”
Sarah Johnson
Growth Brands Co.
“Their PPC optimization reduced our ACOS by 30% while maintaining volume growth. The transparency and communication throughout was outstanding.”
Michael Chen
Elite Products LLC
“Working with SellerXcel felt like we finally had a dedicated Amazon expert on our team. They understood our goals and delivered results.”
Jessica Martinez
Premium Home & Living
“Best decision for our Amazon business. The strategic approach and continuous optimization has transformed our rankings and sales.”
David Thompson
SmartHome Solutions
Ready for your next step?
We'll listen, look at your setup and give you clear advice on what to do next.