Case Study
Coffee & Grocery
Scaling a Coffee Brand from $3.1M to $4.18M with Structured Growth
Client: Coffee Brand
Revenue Growth
+$1M
Revenue (YoY)
$3.15M -> $4.18M
ACOS
30%
TACOS
7%
Conversion Rate
9% -> 12%
Key Results at a Glance
- Revenue increased from $3.15M to $4.18M (nearly +$1M YoY growth)
- ACOS reduced from 40% to 30%
- TACOS reduced from 9% to 7%
- Conversion rate improved from 9% to 12%
- Return rate decreased by 3%
Performance Gallery
Challenge
When we took over the account at the start of 2025, growth had plateaued, profitability was inconsistent and performance was overly dependent on a small number of ASINs. The objective was to build a structured growth system across the full catalog.
- Revenue concentrated on only a few hero ASINs
- Many products were not advertised at all
- No clear PPC segmentation or ranking strategy
- ACOS sitting around 40%
- Listings not fully optimized for search intent
- No A+ or Premium A+ content
- Conversion rate at only 9%
- High return rate impacting profitability
Solution
We rebuilt the account from the foundation with full PPC restructuring, listing and conversion optimization and catalog expansion to drive scalable profitable growth.
Our Strategy
Full PPC Restructure
- Ranking campaigns to improve organic keyword positioning
- Performance campaigns optimized for stable ACOS
- Expansion campaigns to bring more ASINs into paid visibility
- Budget allocation based on profitability tiers
- Distributed growth across the catalog instead of relying on few SKUs
Listing & Conversion Optimization
- Titles aligned with real search intent
- Bullet points structured for clarity and persuasion
- Backend keywords optimized for broader indexing
- Improved product imagery
- Premium A+ Content implementation
- Focused on lifting session to purchase rate across advertised ASINs
Catalog Expansion Strategy
- Activated previously unadvertised ASINs
- Identified underutilized products with ranking potential
- Reduced dependency on a small revenue base
- Balanced ad spend across profitable SKUs
- Improved account stability and reduced growth risk
Results Summary
- Revenue increased from $3.15M to $4.18M (nearly +$1M YoY growth)
- ACOS reduced from 40% to 30%
- TACOS reduced from 9% to 7%
- Conversion Rate improved from 9% to 12%
- Return rate decreased by 3%
- Better ranking stability
- More ASINs contributing to total sales
- Lower advertising waste
- Stronger profitability control
- Growth became predictable and scalable
"By restructuring campaigns and optimizing the entire catalog, not just the hero ASINs, we unlocked profitable growth across the brand."