Strong Products.
Invisible Amazon Presence. $1M Revenue Reached in 90 Days.
Core Tarp had a large, capable catalog but a completely fragmented Amazon presence. Hundreds of SKUs were buried under a single bloated Amazon PPC campaign with no segmentation. Listings were unmerged and Amazon SEO had never been applied.
Overview of Core Tarp
Core Tarp had a large, capable catalog but a completely fragmented Amazon presence. Hundreds of SKUs were buried under a single bloated Amazon PPC campaign with no segmentation. Listings were unmerged and Amazon SEO had never been applied.
Five coordinated workstreams executed in sequence — catalog restructure, SEO and listing optimisation, full PPC rebuild, SB and SD activation and an organic rank growth strategy.
Brand at a Glance
What Was Holding Them Back
Focus areas prioritized for maximum impact.
Catalog & Listing Chaos
- Hundreds of SKUs with no parent-child structure
- Variations unmerged and impossible to navigate
- Shoppers landing on wrong products and bouncing
- Unmerged variations confused buyers and fragmented sales history
Amazon PPC in Disarray
- All SKUs crammed into one campaign
- No match type segmentation or structure
- Spend wasting with zero organic rank benefit
- Unstructured PPC spend bleeding with no segmentation and no rank benefit
- Zero SB and SD meant no upper-funnel presence or retargeting capability
Missing Amazon SEO
- No keyword research applied to any listing
- Backend search terms empty or generic
- SB and SD ad formats never activated
- No Amazon SEO meant organic traffic was going entirely to competitors
- Amazon listings were invisible to shoppers searching for tarps and covers
How We Fixed It
Coordinated workstreams, executed in strategic sequence.
Amazon Catalog Restructure
- Full variation audit across the entire catalog
- Rebuilt correct parent-child relationships for all product families
- Created flat files to list every SKU under the right parent
Amazon SEO and Listing Optimisation
- Rewrote all listing titles and bullets with targeted keyword research
- Populated backend search terms fully across every active listing
- Optimised copy for discoverability and conversion
Full Amazon PPC Restructure
- Rebuilt entire campaign architecture from scratch per SKU
- Implemented proper match type segmentation across all campaigns
- Structured budgets around campaign goals and rank targets
SB and SD Activation
- Launched SB campaigns for top-of-funnel brand visibility
- Set up SD retargeting to recapture high-intent shoppers
- Coordinated SB, SD and SP into one unified ad structure
Organic Rank Growth Strategy
- Aligned Amazon PPC spend with priority keyword rank goals
- Used ad velocity to push key terms into organic positions
- Reduced paid dependency as organic share grew over time
The Results
Compounding wins — each one a direct output of the work above.
Revenue Surge
Catalog, Amazon SEO and Amazon PPC all firing together hit $1M.
Revenue in 90 Days
From a fragmented catalog to a 7-figure Amazon brand.
Sessions Increased
More shoppers finding Core Tarp at every touchpoint.
CTR Improved
Better Amazon listings drove more qualified clicks.
ACOS Reduced
Proper Amazon PPC segmentation recovered lost margin.
See what our customers are saying about us
“SellerXcel helped us completely restructure our listings and PPC strategy. Our conversion rate improved significantly within the first few months.”
Sarah Johnson
Growth Brands Co.
“Their PPC optimization reduced our ACOS by 30% while maintaining volume growth. The transparency and communication throughout was outstanding.”
Michael Chen
Elite Products LLC
“Working with SellerXcel felt like we finally had a dedicated Amazon expert on our team. They understood our goals and delivered results.”
Jessica Martinez
Premium Home & Living
“Best decision for our Amazon business. The strategic approach and continuous optimization has transformed our rankings and sales.”
David Thompson
SmartHome Solutions
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