Sales Were Good.
Growth Had Stopped. How We Added $200K and Put Gibson on a +20% YOY Path.
Gibson Athletics was a brand with genuine sales momentum but no real engine behind it. Outdated Amazon PPC campaigns running on autopilot with stale bidding logic meant the brand was consistently leaving significant money on the table every single month.
Overview of Gibson Athletics
Gibson Athletics was a brand with genuine sales momentum but no real engine behind it. Outdated Amazon PPC campaigns running on autopilot with stale bidding logic meant the brand was consistently leaving significant money on the table every single month.
Five coordinated workstreams to rebuild the Amazon PPC engine and scale the brand — campaign optimisation, gap coverage, full ad format activation, placement refinement and a scale-first strategy.
Brand at a Glance
What Was Holding Them Back
Focus areas prioritized for maximum impact.
Outdated Amazon PPC
- Campaigns running on stale structures and old bidding logic
- No ongoing optimisation keeping pace with marketplace changes
- Spend going to wrong placements with diminishing returns
- Revenue growth stalled despite having a strong product and customer base
Untapped Ad Formats
- SB and SD either absent or used without strategy
- Entire funnel stages left uncovered and open to competitors
- No coordinated structure across ad format types
- Competitors capturing demand that Gibson Athletics should have been winning
Coverage Gaps
- Key search terms and product targets not being captured
- High-intent shoppers going to competitors uncontested
- No gap analysis to identify and close missed demand
- Organic-to-paid ratio worsening as paid dependency increased over time
- CVR suffering from poorly targeted traffic reaching the wrong shoppers
How We Fixed It
Coordinated workstreams, executed in strategic sequence.
Amazon PPC Campaign Optimisation
- Every existing Amazon PPC campaign audited and rebuilt
- Updated bidding, match types and placement strategies applied
- Stale structures replaced with performance-focused architecture
Gap Coverage Campaigns
- New campaigns launched to capture previously missed demand
- High-intent search terms with no prior coverage now targeted
- Competitor product targets added to close the visibility gap
Full Ad Format Activation
- SP, SB and SD all deployed in a coordinated structure
- Every stage of the Amazon shopper journey now covered
- Formats working together, not independently
Placement and Targeting Refinement
- Bids adjusted by placement to concentrate spend where it converts
- Match types refined to attract higher-quality traffic
- Targeting tightened to improve CVR across all campaigns
Scale-First Amazon PPC Strategy
- Every decision made with compounding Amazon sales growth as the goal
- Organic share targeted to increase and reduce paid dependency
- Monthly optimisation cadence established to maintain momentum
The Results
Compounding wins — each one a direct output of the work above.
Added to Revenue
Incremental revenue injected on top of existing sales within one year.
YOY Trajectory
Brand put on a compounding growth path for the long term.
CVR Improved
Smarter targeting and placements converted more of every visit.
Organic vs Paid
Less reliance on paid spend to sustain strong sales numbers.
Full Coverage
SP, SB and SD working together as one coordinated system.
See what our customers are saying about us
“SellerXcel helped us completely restructure our listings and PPC strategy. Our conversion rate improved significantly within the first few months.”
Sarah Johnson
Growth Brands Co.
“Their PPC optimization reduced our ACOS by 30% while maintaining volume growth. The transparency and communication throughout was outstanding.”
Michael Chen
Elite Products LLC
“Working with SellerXcel felt like we finally had a dedicated Amazon expert on our team. They understood our goals and delivered results.”
Jessica Martinez
Premium Home & Living
“Best decision for our Amazon business. The strategic approach and continuous optimization has transformed our rankings and sales.”
David Thompson
SmartHome Solutions
Ready to see results like these?
Book a free 30-minute call. We'll look at your setup and tell you exactly what we'd do differently.