Case Study
Home & Kitchen
Scaling a Low Margin Brand to $4.62M+ While Maintaining 11% TACOS
Client: Home & Kitchen Brand
Year Over Year Growth
+20.9%
Total Sales
$4.62M+
ACOS
~32%
TACOS
~11%
Average Selling Price
$11.74
Key Results at a Glance
- +20.9% Year Over Year Growth
- $4.62M+ Total Sales
- ~32% ACOS
- ~11% TACOS
- Average Selling Price: $11.74
Performance Gallery
Challenge
The brand operated in a highly competitive low ticket category where growth could quickly erode margins without strict control over advertising efficiency and inventory stability.
- High competition with aggressive bidding
- Average CPCs close to $2
- Tight margins with little room for error
- Scaling without sacrificing profitability
- Avoiding stock outs in hero variations
- Maintaining rankings without heavy promotional reliance
Solution
We executed a conversion first listing strategy, segmented PPC architecture and inventory control framework to scale profitably while keeping TACOS under control.
Our Strategy
1. Listing & Conversion Optimization
- Continuous A/B testing of main images to improve CTR
- Titles optimized around real customer search intent
- Secondary images redesigned to communicate benefits, differentiation and use cases
- Structured listing improvements focused on improving session to unit percentage
- Traffic strategy centered on conversion, not just volume
2. Smart PPC Architecture
- Ranking campaigns to protect and improve organic keyword positions
- Performance campaigns optimized for stable ACOS and profitability
- Low hanging fruit campaigns to capture sales at softer CPC windows
- Consistent low bid coverage during competitor budget drop offs
- Scalable structure that prevented TACOS inflation
3. Inventory & Stability Strategy
- Close monitoring of hero variations to protect revenue continuity
- Advertising adjustments to reduce stock out risk
- Avoided Amazon deal events to preserve ranking momentum
- Maintained ranking consistency without resetting organic position
- Treated inventory control as a growth lever, not just operations
Results Summary
- 20.9% Year Over Year Growth
- $4.62M+ in Total Sales
- ~32% ACOS
- ~11% TACOS
- Sustained profitability with an average selling price of $11.74
"Even in a low margin category, structured PPC and inventory discipline drove sustainable growth without sacrificing profitability."