Zero to $1 Million.
How We Built an Entire Amazon Brand From Scratch Across 552 SKUs in Just One Year.
ProTarps had the products and the ambition but no time, no Amazon presence and no roadmap to get there. 552 SKUs needed to go live with proper content, correct variation structures and a full Amazon PPC setup from day one.
Overview of ProTarps
ProTarps had the products and the ambition but no time, no Amazon presence and no roadmap to get there. 552 SKUs needed to go live with proper content, correct variation structures and a full Amazon PPC setup from day one.
Five coordinated workstreams to build, launch and scale a 552-SKU Amazon brand from the ground up — catalog build, SEO, variation setup, PPC launch and a revenue scaling strategy.
Brand at a Glance
What Was Holding Them Back
Focus areas prioritized for maximum impact.
552 SKUs From Zero
- No existing catalog content or structure to build on
- Every listing had to be created from a blank page
- Variations and parent-child structures needed defining for every product
- Without a proper catalog build the brand would have launched to zero visibility
Amazon SEO at Scale
- Full keyword research required for every single SKU
- No shortcuts available given the volume and complexity
- Content quality had to be consistent across all 552 listings
- Poor Amazon SEO would have meant no organic traffic and total paid dependency
PPC for Hundreds of SKUs
- Amazon PPC campaigns needed launching for all products simultaneously
- Rank-first strategy required without a track record or review history
- Unstructured PPC across 552 SKUs would have burned budget with no rank benefit
- $200K in ad spend needed managing efficiently from the start
- Without a profitability plan the account could have run at a loss indefinitely
How We Fixed It
Coordinated workstreams, executed in strategic sequence.
Full Catalog Build
- Created bulk flat files from scratch for all 552 SKUs
- Correct variations, categories and attributes applied across every product
- Clean parent-child structures built for the full range
Amazon SEO and Listing Copy
- Thorough keyword research conducted for every product
- High-impact search terms embedded in all titles, bullets and backend fields
- Maximum Amazon SEO coverage from day one of launch
Variation Setup
- Proper parent-child variation structures built across the catalog
- Clean shopper navigation and consolidated sales history by design
- Every variation relationship correctly mapped and tested before go-live
Amazon PPC Launch
- Campaigns launched across all SKUs with a ranking-first strategy
- Ad velocity used to accelerate organic position growth early
- $200K in ad spend managed efficiently to drive rank and revenue
Revenue Scaling Strategy
- As rankings improved, PPC strategy shifted from ranking to scaling
- Organic traffic growth compounded sales month on month
- Account reached profitability within the first 3 months of launch
The Results
Compounding wins — each one a direct output of the work above.
Total Sales in Year 1
Built a 7-figure Amazon brand from a completely blank account.
Organic Sales Ratio
Amazon SEO-driven growth with minimal reliance on paid ads.
ACOS Achieved
Amazon PPC running efficiently at a healthy, sustainable rate.
Ad Spend Managed
Handled efficiently across 552 SKUs to drive ranking and organic growth.
SKUs Launched
Every listing built, optimised and live without a single error.
Profitable Within 3 Months
Account in the black before the end of the first quarter.
See what our customers are saying about us
“SellerXcel helped us completely restructure our listings and PPC strategy. Our conversion rate improved significantly within the first few months.”
Sarah Johnson
Growth Brands Co.
“Their PPC optimization reduced our ACOS by 30% while maintaining volume growth. The transparency and communication throughout was outstanding.”
Michael Chen
Elite Products LLC
“Working with SellerXcel felt like we finally had a dedicated Amazon expert on our team. They understood our goals and delivered results.”
Jessica Martinez
Premium Home & Living
“Best decision for our Amazon business. The strategic approach and continuous optimization has transformed our rankings and sales.”
David Thompson
SmartHome Solutions
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