25% Sales Growth in 90 Days.
How Refreshing Outdated Content Fixed a Stalled Brand.
Raajsee was an established brand with a loyal customer base but growth had stalled completely. Amazon listings were running on outdated images and copy, Amazon SEO had been neglected and the Amazon PPC account had gaps that were costing the brand sales every single day.
Overview of Raajsee
Raajsee was an established brand with a loyal customer base but growth had stalled completely. Amazon listings were running on outdated images and copy, Amazon SEO had been neglected and the Amazon PPC account had gaps that were costing the brand sales every single day.
Five coordinated workstreams to refresh, unstick and relaunch the brand's growth within a focused 90-day engagement.
Brand at a Glance
What Was Holding Them Back
Focus areas prioritized for maximum impact.
Outdated Amazon Content
- Product images no longer at current market standard
- A+ content not presenting the product or brand convincingly
- Trust gap between brand quality and how it appeared on Amazon
- Rising return rates eroding profitability as content failed to set correct expectations
Neglected Amazon SEO
- Listing titles and bullets not updated with current keywords
- Amazon SEO gaps meaning significant organic traffic being missed
- Backend search terms outdated and underperforming
- Outdated Amazon SEO handing organic traffic directly to competitors
Amazon PPC Gaps
- Key search terms and placements not being captured
- Competitor products showing where Raajsee should have been
- Untapped ad opportunities across the full catalog
- Amazon PPC gaps letting competitors take high-intent placements uncontested
How We Fixed It
Coordinated workstreams, executed in strategic sequence.
Image and A+ Content Refresh
- Full visual and A+ content update to current market standards
- Rebuilt shopper confidence and brand presentation on every listing
- Content now accurately reflecting the quality of the product
Amazon Listing Copy and SEO Redo
- All titles and bullets rewritten with updated keyword research
- Amazon SEO gaps closed across the full catalog
- Listing relevance and organic discoverability significantly improved
Amazon PPC Optimisation
- Full ad account audit with underperforming spend cut and reallocated
- Budget concentrated on highest-converting placements and match types
- Campaign structure tightened to reduce wasted spend
Gap Campaigns Launched
- New Amazon PPC campaigns built for previously uncaptured demand
- High-intent search terms and competitor targets now covered
- Every missed placement opportunity identified and closed
Return Rate Reduction
- Listing copy and images updated to set accurate shopper expectations
- Content-to-product alignment improved across the full catalog
- Return rate meaningfully reduced within the 90-day engagement
The Results
Compounding wins — each one a direct output of the work above.
Revenue in 90 Days
Unstuck a stalled brand and put it back on an upward path.
CTR Improved
Refreshed visuals and Amazon listings won back clicks from competitors.
ACOS Reduced
Amazon PPC restructured to spend smarter and return more per dollar.
Return Rate Reduced
Better listing copy set accurate expectations and cut returns.
PPC Gaps All Closed
New campaigns launched to capture high-intent demand being missed.
See what our customers are saying about us
“SellerXcel helped us completely restructure our listings and PPC strategy. Our conversion rate improved significantly within the first few months.”
Sarah Johnson
Growth Brands Co.
“Their PPC optimization reduced our ACOS by 30% while maintaining volume growth. The transparency and communication throughout was outstanding.”
Michael Chen
Elite Products LLC
“Working with SellerXcel felt like we finally had a dedicated Amazon expert on our team. They understood our goals and delivered results.”
Jessica Martinez
Premium Home & Living
“Best decision for our Amazon business. The strategic approach and continuous optimization has transformed our rankings and sales.”
David Thompson
SmartHome Solutions
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