Smart Amazon SEO, Full-Funnel Advertising and a 25% Year-on-Year Climb
Rage Fitness had solid products but a presence that had stopped moving. Their best-performing Amazon listings had plateaued and weak copy with no Amazon SEO meant the brand was invisible to shoppers actively looking for what they sold.
Overview of Rage Fitness
Rage Fitness had solid products but a presence that had stopped moving. Their best-performing Amazon listings had plateaued and weak copy with no Amazon SEO meant the brand was invisible to shoppers actively looking for what they sold.
Four coordinated workstreams to break the plateau and rebuild momentum — listing SEO, image guidance, full-funnel ad build and a niche dominance strategy.
Brand at a Glance
What Was Holding Them Back
Focus areas prioritized for maximum impact.
Weak Amazon Listings
- Product pages underoptimised with weak copy
- No Amazon SEO or keyword strategy applied
- Content not convincing enough to drive conversions
- Shoppers finding competitors instead because Amazon SEO was missing
Incomplete Amazon PPC
- Key products running on minimal basic campaigns
- No SB or SD meaning no upper-funnel presence
- Spend too low and too narrow to drive real results
- Amazon PPC too narrow to drive meaningful reach or brand awareness
No Growth Strategy
- No plan to increase organic sales share
- Brand awareness not being built systematically
- Plateau persisting month after month with no fix
- Revenue flatlined with no upward movement despite strong product quality
- Organic sales stagnant as no rank improvement strategy was in place
How We Fixed It
Coordinated workstreams, executed in strategic sequence.
Amazon Listing Copy and SEO
- Rewrote product pages with strong keyword embedding
- Activated backend search terms across all listings
- Optimised titles and bullets for search and conversion
Image and Content Guidance
- Advised on image strategy to support the copy
- Ensured visuals drove purchase conviction
- Aligned content to premium market positioning
Full-Funnel Amazon Ad Build
- Expanded beyond SP to activate SB and SD campaigns
- Budget redistributed to highest-opportunity placements
- Every product given proper Amazon PPC coverage
Amazon Niche Dominance Strategy
- SB campaigns used to own key fitness search terms
- Amazon SEO and PPC coordinated to push organic rank
- Organic sales growth targeted as the primary long-term goal
The Results
Compounding wins — each one a direct output of the work above.
Revenue YOY
Sustained compounding growth across the full product range.
CTR Improved
Stronger Amazon listings brought better shoppers to every page.
Organic Sales
Amazon SEO and rank work shifted the brand away from paid dependency.
Plateau Broken
Stagnant top products unlocked and back on an upward trajectory.
Full-Funnel Ad Coverage
SP, SB and SD all active covering every stage of the shopper journey.
See what our customers are saying about us
“SellerXcel helped us completely restructure our listings and PPC strategy. Our conversion rate improved significantly within the first few months.”
Sarah Johnson
Growth Brands Co.
“Their PPC optimization reduced our ACOS by 30% while maintaining volume growth. The transparency and communication throughout was outstanding.”
Michael Chen
Elite Products LLC
“Working with SellerXcel felt like we finally had a dedicated Amazon expert on our team. They understood our goals and delivered results.”
Jessica Martinez
Premium Home & Living
“Best decision for our Amazon business. The strategic approach and continuous optimization has transformed our rankings and sales.”
David Thompson
SmartHome Solutions
Ready to see results like these?
Book a free 30-minute call. We'll look at your setup and tell you exactly what we'd do differently.