Strong Product.
Amazon Presence Letting It Down.
Reisport had a strong product but an Amazon presence that was not doing it justice. Outdated images, generic A+ content and weak Amazon listing copy with no Amazon SEO meant the brand was consistently underperforming against its real potential.
Overview of Reisport
Reisport had a strong product but an Amazon presence that was not doing it justice. Outdated images, generic A+ content and weak Amazon listing copy with no Amazon SEO meant the brand was consistently underperforming against its real potential.
Five coordinated workstreams to rebuild Reisport's Amazon presence from the ground up — images, A+, SEO, PPC and a full-funnel ad activation.
Brand at a Glance
What Was Holding Them Back
Focus areas prioritized for maximum impact.
Outdated Content & Visuals
- Product images not presenting the product at market standard
- Generic A+ content with no brand story or product context
- Shoppers not gaining enough confidence to convert
- Shoppers finding competitor products due to poor discoverability
Missing Amazon SEO
- Listing copy weak with no keyword strategy applied
- Backend search terms empty or underutilised
- Brand invisible to a large portion of relevant organic traffic
- Revenue consistently below what the product quality and category demand should support
Poorly Structured Amazon PPC
- Campaigns running with no clear goals or structure
- No connection between ad spend and organic rank growth
- ACOS eating into margins with no structured plan to bring it under control
- Ad spend generating sales but not building any organic rank over time
How We Fixed It
Coordinated workstreams, executed in strategic sequence.
Image and A+ Content Redesign
- Fully rebuilt product visuals to premium market standards
- Amazon A+ content replaced with brand-specific, product-focused modules
- Shopper confidence and conversion intent significantly improved
Amazon Listing Copy and SEO
- All listing titles and bullets rewritten with targeted keyword research
- Backend search terms fully activated across every listing
- Copy optimised for both Amazon SEO and on-page conversion
Amazon PPC Rebuild
- Built structured campaign system from the ground up
- Clear goals tied to both sales and organic rank improvement
- Budgets directed to highest-converting placements and search terms
Full-Funnel Ad Activation
- SP, SB and SD all launched in a coordinated structure
- Maximum visibility at every stage of the Amazon shopper journey
- Formats working together to retarget and convert high-intent shoppers
Organic Rank Focus
- Amazon PPC and SEO aligned to shift keywords into organic positions
- Paid investment building lasting organic rank, not just renting traffic
- Long-term paid dependency significantly reduced as organic share grew
The Results
Compounding wins — each one a direct output of the work above.
Sales Doubled
Every improvement stacked and showed up in total revenue.
Added to Revenue
Half a million in incremental revenue on top of existing sales.
Organic Sales Growth
Amazon SEO and rank work produced a major organic shift.
ACOS Improved
Amazon PPC running efficiently at a healthy, sustainable rate.
Brand Awareness Built
SB campaigns built visibility and recognition across the category.
See what our customers are saying about us
“SellerXcel helped us completely restructure our listings and PPC strategy. Our conversion rate improved significantly within the first few months.”
Sarah Johnson
Growth Brands Co.
“Their PPC optimization reduced our ACOS by 30% while maintaining volume growth. The transparency and communication throughout was outstanding.”
Michael Chen
Elite Products LLC
“Working with SellerXcel felt like we finally had a dedicated Amazon expert on our team. They understood our goals and delivered results.”
Jessica Martinez
Premium Home & Living
“Best decision for our Amazon business. The strategic approach and continuous optimization has transformed our rankings and sales.”
David Thompson
SmartHome Solutions
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