Strong Brand.
No Roadmap to Scale.
Scale-ready through Supercharged Listings, Catalogue Architecture, and PPC.
Strong Differentiation. Underperforming on Amazon.
Volcanica Coffee had strong products and differentiation but an underperforming Amazon presence. Despite consistent traffic, the brand was struggling to convert shoppers efficiently due to catalog confusion, weak listing content and a weak PPC structure.
It had outgrown the initial builds and needed to be set up for scale. The goal was to rebuild the account foundation, improve conversion performance and turn paid traffic into profitable long-term growth.
Brand at a Glance
What Was Holding Them Back
Focus areas prioritized for maximum impact.
Catalogue Gaps & Account-Level Chaos
- SEO, promotions, and PPC operating independently — erasing compounding effects for long-term growth
- Improperly linked variations causing the catalogue to miss relevant and important traffic
- Losing sales by confusing visitors in the catalog & variation architecture
PPC Turnaround Needed
- High ACOS & low organic visibility
- No foundations to scale on
- Poorly structured campaigns + misallocated budgets
- Bleeding budget in low-yield campaigns
- 2 ad formats missing entirely
Listing & Content
- One generic A+ content template across catalogue
- SEO and backend search terms under-optimized
- Overall low discoverability due to poor listing optimization
- Generic & low-relevance content failing to convert visitors
How We Fixed It
Coordinated workstreams, executed in strategic sequence.
Catalog Restructure
- Conducted a full variation audit
- Corrected parent-child relationships across product families to make catalog navigation intuitive
SEO & Listing Optimization
- Rewrote titles and bullet points using high-intent keywords
- Populated backend search terms properly to capture additional organic demand
Premium A+ Content
- Replaced generic templates with product-specific A+ modules
- Stronger brand storytelling and clearer product differentiation
PPC Rebuild
- Rebuilt campaign architecture
- Added match-type segmentation
- Added Sponsored Brands and Sponsored Display campaigns
- Realigned budgets around campaign goals
Brand Promotions & Organic Rank Growth
- Brand Tailored Promotions and strategic coupons introduced to accelerate revenue inflow and encourage repeat buying
- Coordinated PPC & SEO efforts to improve long-term organic ranking growth
The Results
Compounding wins — each one a direct output of the work above.
Revenue Jump
The big & quick win. Every improvement stacked and showed up here.
More Profitability & ACOS Under Control
Tighter spend and stronger conversions recovered margins and ACOS meaningfully.
More CTR
More qualified shoppers clicking through — relevant content and catalog did the work.
Set Up for Long-Term Growth
The catalogue architecture, listings and PPC now in place for scaling the brand and doubling down on the marketplace.
See what our customers are saying about us
“SellerXcel helped us completely restructure our listings and PPC strategy. Our conversion rate improved significantly within the first few months.”
Sarah Johnson
Growth Brands Co.
“Their PPC optimization reduced our ACOS by 30% while maintaining volume growth. The transparency and communication throughout was outstanding.”
Michael Chen
Elite Products LLC
“Working with SellerXcel felt like we finally had a dedicated Amazon expert on our team. They understood our goals and delivered results.”
Jessica Martinez
Premium Home & Living
“Best decision for our Amazon business. The strategic approach and continuous optimization has transformed our rankings and sales.”
David Thompson
SmartHome Solutions
Ready to see results like these?
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